Advanced Typography /Project 1: Key Artwork Design &Collateral Design Task 2(A-B)
01.05.2022~ 04.06.2022 ( Week 05 ~ Week 10)
Lum Qian Tong 0344309 Bachelor of Design in Creative Media
Advanced Typography
Task 2/ Project 1: Key Artwork Design & Collateral Design
Lecture
Lecture
Instruction
Task 2A: Key Artwork
Figure 1 My First Try Sketch (07.05.22)
Figure 2 My First Try Sketch (07.05.22)
~ After feedback on 13.05.22 ,the color can use black and white and need to explore more because I not really like the result yet.
Figure 3.1 Sketch & Explore (14.05.22~ 15.05.22)
~ I really found a lot of examples for reference to inspire me.
Figure 3.2 Sketch & Explore (16.05.22~17.05.22)
~ These are the result after inspiration .I am very satisfied with the design of each key artworks, in the lower left is the form inspire by a Japanese calligraphy book which is my favourite key artworks design . I used the 5 pt oval brush that Mr Vinod taught us in class to design key artworks. Besides, the right bottom is inspired by traditional Chinese calligraphy. Above them, inspired by arabic fonts and some bar signage. Then, the white color part which are above the arabic design 's key artworks. The white parts are all designed for artistic careers.
Figure 3.3 The Book I get it before (16.05.22)
My Last Decision
Figure 3.4 The Last Decision (16.05.22~17.05.22)
~ The reason I chose this as my last result is because it's easier for people to understand the key artworks and I also want to lean towards the graffiti design because that's what I've been leaning towards since before.
Figure 1 My First Try Sketch (07.05.22)
Figure 2 My First Try Sketch (07.05.22)
~ After feedback on 13.05.22 ,the color can use black and white and need to explore more because I not really like the result yet.
Figure 3.3 The Book I get it before (16.05.22)
Figure 4.1 Black Key Artworks (17.05.22)
Figure 4.2 White Key Artworks (17.05.22)
Figure 4.3 Key Artworks (17.05.22)
Figure 4.4 Color Key Artworks #1 (17.05.22)
Figure 4.5 Color Key Artworks #2 (17.05.22)
~ Compared to pictures 4.4 and 4.5, I would choose 4.4. I chose red and blue to mix together because of my state, is Johor. Another one, I chose yellow and purple to mix together because of complementary colors.
My Final Outcome
PDF File of Final Outcome (17/05/22)
Task 2B: Collateral
Figure 5 Inspiration from behance (22/05/22)
~ At first I want to use this as my reference but after I done I think it is not suitable and I try other method by myself. [Explore]
Figure 5.1 Color & Effect Key Artworks #1 (24.05.22)
~ I had using Photoshop to put some neo effect on the key artwork.
Figure 4.2 White Key Artworks (17.05.22)
Figure 5.2 Adding(24.05.22)
~ I adding another "N" to represent I have two "n" in my name and also to get viewers 's attention.
Figure 5.3 Adding(24.05.22)
~ I use golden ratio to create my poster.
My Final Outcome
PDF File of Final Outcome (24/05/22)
Figure 6 Animated Gif invite (27.05.22)
Youtube [King of The Wall] (28.05.22~29.05.22)
Figure 7 Collateral #1 (31.05.22)
Figure 7.1 Collateral #2 (31.05.22)
Figure 7.2 Collateral #3 (31.05.22)
Figure 7.3 Warp (31.05.22)
Figure 7.4 Warp (31.05.22)
Figure 7.5 Warp & Put some graphic (31.05.22)
~I put themed graphics on the spray to indicate this is a limited edition.
Figure 8 Spray with background (01.06.22)
Figure 8.1 Close Up (01.06.22)
PDF File of Final Outcome (01/06/22)
Feedback
Week 7
General Feedback: The first one is nice. It has a bit calligraphic but unfortunately it`s not particularly well composed and it doesn't fit well at the moment. Don't put the shape. The form making still need to rudimentary I still need more works on it.
Week 9
Personal Feedback: Did not present my work (have not got inspiration)
Reflection
Experience: Finally, I have the opportunity to grant my wish. This time, I went back to my original aim of selecting the graffiti style and then red and blue as my main colours from the foundation style. Mr. Vinod also taught us brush skills, and I learned that I will use this method to do my work the next time. This is the most valuable work I've ever done.
Observation: I've noticed that I'm being more cautious than usual while working on this task. The first reason is that I have my own requirements on graffiti, so I will have more time to study what I want; the second reason is that this is something I have always wanted to do, so I will be more attentive to create it.
Finding : For the video I use Adobe After Effect so it is not professional enough, I need to find more high-definition and professional skills with Premiere Pro, and if I have more time, I want to learn to use something like blender app to explore.
Further Reading
Reference
1.Simon Garfield (2010). Just My Type. 3A Exmouth House Pine Street, Exmouth Market London.
Just My Type's Book Cover (2010)
On pages 92-96 of this book, I'm reading the fontbreak —"Doves." Doves is a type of drowning that was created around 1900 for Doves Press. The book tells about it was cut in London by Prince Edward, who had previously worked at Kyle Scott Press for William Morris.
The text on the first page of the Bible ("IN THE BEGINNING") was drawn by Edward Johnston, a calligrapher who later designed typefaces for the London Underground. Not only that, but the dove lettering is easy to read, with plenty of space between the letters, no curly drop, and the g's bottom bowl is set at an angle, giving it a sporty feel.
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