Final Compilation & Reflection ( Digital & Social Media Communication)

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06.04.2023~ 06.07.2023  ( Week 01 ~ Week 14)

Lum Qian Tong 0344309 Bachelor of Design in Creative Media

Digital and Social Media Communication

Task 1, 2, 3 & Final Project

Lecture

Mr. Asrizal gave us an overview of the semester's modules and previewed some of previous students' work so that we could have a concept for what to expect. Mr. Asrizal gave us a briefing on Google Analytics, and now we have to create a group presentation report using the tool. Me, Sky, Emeline, Kenisha, and Wai Fern created a team with five people and we split up the tasks.

Instruction

Task 1: Social Media Analytics


Social Media Analytics


Task 2: Content Ideation
A new customer was discovered this week. To do this, everyone in the group solicited leads. There was a dearth of Gmail correspondence. Eventually, we were successful in locating two businesses. We'll start with Dao. Even with Dao's candor, discussions proved difficult. During our chats, they acted a little coldly toward us. The rejection of Dao. More encouragement came from Dododot Beauty Patch. They had a favorable impression of our team. The favorable feedback we received about Dododot Beauty Patch was motivating. This is why we put forth the Dododot Beauty Patch. Our suggestion analyzes the Dododot company. Dododot Beauty Patch is a company that we would want to collaborate with.

Dododots Brand Study 



Dododots Proposal Slide


PDF of Dododots Proposal Slide


Our Dododot Beauty Patch idea is detailed and well-thought-out. In this proposal, we analyze Dododot's business and lay out the steps we will take to ensure its success. To achieve this, we're hoping to work together with Dododot Beauty Patch.Our conversation ended with a productive discussion of ideas for the project. A group of five people had to generate five or more suggestions from each member. After long thought and assessments, we make our final selection.

PDF of Content Ideation 


Task 3: Content Planning 
We researched and scheduled posting dates after content ideation. This prompted us to set up a detailed post calendar. Sky assigned copywriting and artwork design to us after completing the project. To ensure a balanced allocation of responsibility and skill development, we chose to switch these roles weekly.

Calendar:
Figure1.0  May June Social Media Planner

I am the planner who arrange the content ideas that had been chosen by Dododots. Sky and Wai Fern help me to double check there is no wrong.  Besides, I also rearrange the layout design for our google sheet to help viewer easier to understanding of our whole information.


Here is a calendar showing the schedule running up and the final in each week:

PDF of Week 1 Group Progress & Feedback


PDF of Week 2 Group Progress & Feedback

PDF of Week 3 Group Progress & Feedback

PDF of Week 4 Group Progress & Feedback

PDF of Week 5 Group Progress & Feedback


Final Project: Pitch Deck & Design Application and Development

Progression:

Figure2.0  Progression #1

~We taking photoshoot forthe Dododots's product.

Figure2.1  Progression #2

~The memories with my groupmates.

Figure2.2  Progression #3

~This is the interview scene, really having fun with them and really appreciate Adena, Sophia and Yi Qing to doing the interview.

Figure2.3  Progression #4

Figure2.4  Progression #5

Figure2.5  Progression #6

~This is our last week of shooting. Celebrate our happy ending, Oh Yeah!!!


The Execution duties that I am responsible for: 

Week 1
Storyboard (Wai Fern): 
https://www.canva.com/design/DAFirMh4TIg/OcJXmWdVZ69yngyAU2YMPw/edit?utm_content=DAFirMh4TIg&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

PDF of Week 1 "Tiktok Lite Foundation Filter" - video (Editor) 


Week 2
For week 2 of our content creation, I was in charged for the content caption.

1.What's the cause of pimples- post
🔍 "Uncover the secrets of acne": Discover the surprising factors that lead to acne breakouts. 💭From medications to skin tick, these seemingly innocent culprits can wreak havoc on your skin. 🌟
Behind acne formation:

💊Medications can disrupt skin balance.
💄Some cosmetics and skincare contain pore-clogging or irritating ingredients.
😫Stress increases hormone production and acne risk.
🦠Bacteria can cause acne when they multiply.

We can improve our skin by considering these sometimes overlooked issues. To solve acne, use good skincare, aware of lifestyle choices, and self-care. Together, we can reveal your skin's natural radiance. ✨💪

#AcneSecrets #ClearSkinJourney


2.Catch the pimple patch - video
"Catch the Pimple Patch Challenge: Speed & Clear Skin! ⏱️✨"

🎯 Ready, set, catch! Join the thrilling challenge to grab the pimple patch and show off your speedy reflexes and clear skin prowess. 🏆💪

Share your victory on your story and let the world know you're the ultimate skincare champion! 📸✨

Get set for the excitement and prove your skills in the "Catch the Pimple Patch" challenge! 🌟

#CatchThePimplePatch #ClearSkinChallenge


3.“Patch perfect” - post
"Join the 'Patch Perfect' challenge for radiant skin! 🌟"

📸 Share your incredible skin transformations in our "Patch Perfect" challenge! Snap your before and after pics with our zit stickers, post them with our branded hashtag, and win awesome rewards! 💫

Ready to unlock your skin's potential? Get involved now! ✨💪

#PatchPerfectChallenge #RadiantSkinJourney #BeforeAndAfter


4.“A Day in the life of Dododots Beauty Patch" - video
"Join the 'Patch Perfect' challenge for radiant skin! 🌟"

📸 Share your incredible skin transformations in our "Patch Perfect" challenge! Snap your before and after pics with our zit stickers, post them with our branded hashtag, and win awesome rewards! 💫

Ready to unlock your skin's potential? Get involved now! ✨💪

#PatchPerfectChallenge #RadiantSkinJourney #BeforeAndAfter


Week 3
Storyboard (me): 
https://www.canva.com/design/DAFkLHZQKR0/PHa2l0N8OoSoZmDJIi9lKQ/edit?utm_content=DAFkLHZQKR0&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

PDF of Week 3 "Dododots Beauty Patch for travel" - video (Editor) 

~I do the storyboard, as a actor and as a editor. I love the stop motions part haha. In week 3 we all have in charge in different duty include setting up and styling a photo shoot, taking videos, and video editing. Other duties are a stylist, who works with clothing or hair, as well as a lighting technician, who uses equipment to make adjustments to lighting conditions until final week.


Week 4

1."Say Goodbye to Acne" - post

Figure3.0  Progression in week 4  #1

Figure3.1  Progression in week 4  #2

Figure3.2  Progression in week 4  #3

Figure3.3  Progression in week 4  #4

Figure3.4  Progression in week 4  #5

Figure3.5  Progression in week 4  #6

Figure3.6  Progression in week 4  #7

Figure3.7  Progression in week 4  #8

Figure3.8  Progression in week 4  #9

~I enjoy to playing and explore with different layout designs. Besides, I also create the character in real life but seem like they don't like it due to for the brand identity it more stronger to using their main character. This is what I had learnt.  


PDF of Week 4 "Say Goodbye to Acne" - post (Designer)



Week 5
Storyboard (me): 

PDF of Week 5 "Monthly Expense - video" (Editor) 


Feedback
PDF of Feedback from client and lecturer

In order to ensure that the final product fully satisfies the client's needs and wants, we actively ask for their feedback in the content creation . 


Final Presentation Slide:
Dododots Final Presentation Slide

PDF of Final Presentation Slide



Reflection

Experience: The first real-life client experience with Dododots was enjoyable, as it allowed students to create content ideas and participate in video shooting. The module emphasizes project tracking and content planning for successful social media marketing. Dododots' friendly staff provided timely feedback, enhancing the learning experience. The experience highlights the value of physical sessions for gaining valuable experiences and knowledge.

Observation: A well-organized subject sheet and weekly timetable made our semester much easier.  The content planning and progress sheet saved us time by tracking our progress, gathering customer feedback, and making post-project revisions. I also  noticed that there still a lot that we need to learn and become more professional. 

Finding : After finishing jobs, I discovered the need of keeping up with content creation trends and innovative thinking. I am happy of my accomplishments and learned a lot.

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