Minor Project/Final Compilation & Reflection
04.04.2023~ 14.07.2023 ( Week 01 ~ Week 15)
Lum Qian Tong 0344309 Bachelor of Design in Creative Media
Minor Project
Final Compilation & Reflection
Instruction
Group 4: STEM Educational (Ukiddo)
Team members: Lum Qian Tong, Ng Wai Fern, Chang Jia Yee, Vernice Yong Li Qing Kenisha Kweknoto, Sea
Hirayama, Qin Jia Hong
Task1 / Propose an innovative project proposal as a group
Miro Board
~The first step is to identify our target audience and design the personas.
After discussing with my teams, we finally decided that we are going
to target two parents and two children who are looking for a best
educational. The four personas we have identified are office manager, CEO of
a Tech Company, primary school student and secondary student.
Figure 1.0 Persona #1 Parent
Figure 1.2 Persona #2 Parent
Figure 1.3 Persona #3 Kid
~After that, we designed a survey questionnaire and send it out to parents
and kids to fill up our survey. We analysed the survey result and discovered
the survey insights.
We then designed a survey questionnaire and send it out to the artists. We
analysed the survey result and discovered the survey insights.
Survey Link
Data analysis (children)
Data analysis (parents)
User Journey Map
Figure 2.0 User Journey Map
Based on the customer journey map, we've defined the touchpoints
and are moving forward with the art direction.
Figure 3.0 experienced the kits
We gave the STEM kit a try and gave our first ideas on it as well.
For the purpose of finding any kind of material, there are kits
available.
Visual References
Figure 4.0 Ukiddo Font References
Figure 4.1 Ukiddo Key Visuals References
Figure 4.2 Ukiddo Characters References
Final Art Direction
Figure 5.0 Ukiddo Art Direction
Logo Ideation
Figure 6.0 Logo draft #1
Figure 6.1 Logo draft #2
Figure 6.2 Logo draft #3
Figure 6.3 Logo draft #4
~I did a few drafts for the logo with the
character features design.
Figure 6.2 Logo draft #5
~Wai Fern also did a few drafts for the logo with block
design.
Figure 6.2 Characters draft #5
~I did a few drafts for the character too with sea creatures
design.
Figure 6.3 The features of the characters
Figure 2.0 User Journey Map
Based on the customer journey map, we've defined the touchpoints
and are moving forward with the art direction.
We gave the STEM kit a try and gave our first ideas on it as well.
For the purpose of finding any kind of material, there are kits
available.
Visual References
Figure 4.1 Ukiddo Key Visuals References
Figure 4.2 Ukiddo Characters References
Final Art Direction
Logo Ideation
Figure 6.0 Logo draft #1
Figure 6.1 Logo draft #2
Figure 6.2 Logo draft #3
~I did a few drafts for the logo with the
character features design.
~Wai Fern also did a few drafts for the logo with block
design.
Figure 6.2 Characters draft #5
~I did a few drafts for the character too with sea creatures
design.
Submission: Task 1
PDF of Presentation Proposal
Task 2 / Devise and produce design management protocols relevant with industry practice
~Following the completion of the data analysis, we moved on to a
discussion regarding the improvement of every design such as logo, logo
colors, character design and typeface.
Figure 7.0 Our Key Visuals
Figure 7.1 Our UKIDDO Final Logo Design
Figure 7.2 Our UKIDDO Final Character Design
Figure 7.3 My Key Visuals
~Also I did the key visual after the 1st presentation.
~I also design
the green series instagram post and blue series. Then after everyone
finish all different part and I started to edit into mock up.
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Figure 8.0 The Instagram Post
~I also design the green series instagram post and blue series. Then after
everyone finish all different part and I started to edit into mock
up.
Figure 9.0 The Advertisement Design
~I also design different kind of advertisements for the website.
~My color selection are not so eyes- catching so need to improve it.
Figure 10.1 Mock up Brochure #1
Figure 10.3 Second attempt for Brochure
Check Out for my Progression: https://drive.google.com/drive/folders/1waso-fIXqDoyAaXgb-tVSaQn1r7U8VQf?usp=sharing
Task 3 / Produce the final presentation of the proposed
solution to a panel of reviewers
PDF of Final Presentation Proposal
Final Presentation Proposal
Reflection
Experience: In addition to my work in voice acting, design typography, design brochure, logo, social media post, advertisement, and event collateral, I have gained valuable experience collaborating with my teammates. Their friendship, skills, and hard work have greatly contributed to my growth as a professional.
Observation: Throughout my collaborations with my teammates, I have observed a strong sense of camaraderie and support. We share a common passion for our craft, and this shared enthusiasm creates a positive and motivating work environment. We are not just colleagues, but friends who genuinely care about each other's success and well-being.
Finding :I learned from my teammates. Ideas, techniques, and insights are shared frequently. Their different viewpoints and talents have expanded my understanding of voice acting and design, allowing me to approach challenges differently and produce more imaginative and successful solutions. I'm inspired by my teammates' dedication. I'm motivated by their efforts. We aim for excellence for our clients and projects. Working with talented and dedicated peers has been beneficial. They've inspired me and helped me grow professionally. Together, we grow.
Experience: In addition to my work in voice acting, design typography, design brochure, logo, social media post, advertisement, and event collateral, I have gained valuable experience collaborating with my teammates. Their friendship, skills, and hard work have greatly contributed to my growth as a professional.
Observation: Throughout my collaborations with my teammates, I have observed a strong sense of camaraderie and support. We share a common passion for our craft, and this shared enthusiasm creates a positive and motivating work environment. We are not just colleagues, but friends who genuinely care about each other's success and well-being.
Finding :I learned from my teammates. Ideas, techniques, and insights are shared frequently. Their different viewpoints and talents have expanded my understanding of voice acting and design, allowing me to approach challenges differently and produce more imaginative and successful solutions. I'm inspired by my teammates' dedication. I'm motivated by their efforts. We aim for excellence for our clients and projects. Working with talented and dedicated peers has been beneficial. They've inspired me and helped me grow professionally. Together, we grow.
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