Brand Corporate Identity/Task 3

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10.05.2023~ 07.06.2023  ( Week 06 ~ Week 10)

Lum Qian Tong 0344309 Bachelor of Design in Creative Media

Brand Corporate Identity

Task 3/ Positioning & Identity

Instruction



Project 3A: Brand Positioning

1st attempt Slides

2nd attempt Slides

Draft Stationery

Stationery Set Draft

Final Stationery

Final Business Card Front & Back

Final Envelope 

Final Letterhead blank & Content

Final Invoice

Final Stationery Set


Draft & Final Collateral

~ I wanted to do T-shirt, sealing wax, folding fan, keychain and the extra is wall sticker.




T-shirt 1st draft design

T-shirt design (final)


Seal wax (final)
Folding fan (final)

~I use this color to show the brand identity.
1st Keychains design for draft

2 Keychains design for final


Wall Sticker

Poster 1

~I was trying to do the collage style but i think it might be distracted the information

Poster 2 (Final)

Social Media Post 1

Social Media Post 2

Website different color 1

Website different color 2 (Final)


Environmental graphics and simulations


1st draft 

~The 1st draft is not suitable due to the logo is not showing the brand identity.

2nd Final draft close up

2nd draft Final Environmental graphics and simulations #1

Final Environmental graphics and simulations #2

~I put the poster on the wall.

Final Environmental graphics and simulations #3


Final Slides





Feedback

Week 10
Specific Feedback: 
~Use of brand wordmark as a single line (without brand mark) must be suggested in logo system if it is to be adopted throughout branding identity.
~Overall, may be utilising about four typefaces throughout brand identity, To shortlist to two and may not be inclusive of brand wordmark typeface. Refine it’s application accordingly.
~Corporate stationery: Brown background chosen background colour (not grey version). Refine the letterhead design.
~Information of the company placed along the bottom of the letter should be smaller than body copy and distinctly different (matching the brand logo)
~Explore the position, ie, further at the bottom, below brand logo, etc. Put in information, no lorem ipsum.
~Name and designation should be a signature and not a header on letterhead. Two versions of letterhead needed, one with body copy and one without.
~For invoice,similar treatment to company information at bottom of page. Or alternative layout as per reflecting letterhead maybe.
~Brand name (under invoice) can be set in logo typeface.
~Business card, you may consider designing two versions (one for business, one for personal).
~Front of card may not require brand logo whilst information can be refined in layout.
~Personal business card to include typesetting of name and designation.

General Feedback:
~Best iteration is file 1brandinglogo3.jpg
~Missing envelope design.
~Compulsory applications are website and social media profile.
~Indicated as a website and if as such, maybe adopt the brand logo at the footer.

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