Brand Corporate Identity/Task 1

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05.04.2023~ 19.04.2023  ( Week 01 ~ Week 03)

Lum Qian Tong 0344309 Bachelor of Design in Creative Media

Brand Corporate Identity

Task 1/ Exercise

Instruction



Project 01

A) BRAND PROFILE

1. Description

1.1 Summary Description

1.2 Target Market/Audience (general overview)

1.3 The Offer? ( Services, etc.)

1.4 Specific Benefits

2. Brand Value

2.1 Retailer's Perspective

2.2 Customer's Perspective

3. Brand Positioning

3.1 Why This Brand & Not

Competition?

3.2 Target Market (specific brand positioning)

3.3 Competition (competition of the brands )

4. Unique Selling Proposition

(USP)

 

B) EXPANDED BRAND

PROFILE

1. Description

1.1 Founder

 

1.2 Location

1.3 etc.

2. Benefits (student price, free services, offers)

3. Target Market/Audience

3.1 Geographic Segmentation

3.2 Demographic Segmentation

3.3 Psychographic Segmentation

3.4 Behavioural Segmentation

https://learn.g2.com/marketsegmentation

4. Competitive Differentiation

5. Pricing

6. Distribution

7. Brand's Positioning Statement

8. Brand's Voice

9. Brand's Communication Strategy


Research of Converse

Figure1.0 Me & Hadiya Work Together to finish our work

Google Doc 


Brand Profile Progress as of Week 2


Google Slide


Presentation Slides as of Week 3

Feedback


Week 1
Start doing project 1 and consider 3 careers for the next project.

Week 2
Hadiya and I having a problem one of the member missing, so we need to delay our submission. We need to separate our task to complete task 1 and be ready to submit it next week. In addition to that, started mind mapping and visual research on the logo design for Project 2.

Week 3
Make sure to submit all documents and slides to the google drive folder and update the task 1 blog.


Reflection

This task is quite fascinating to explore. Prior to embarking on this research, I was curious about how I became aware of Converse's success as a brand and the extent of its competition. Establishing a brand can be challenging as several aspects need to be taken into account, including the logo, objectives, rivals, among others.


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