Interactive Design

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Creative Brand Strategy Task 3

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04.10.2023 ~ 25.11.2023  ( Week 06 ~ Week 13) Lum Qian Tong 0344309 Bachelor of Design in Creative Media Creative Brand Strategy Task 3/  Campaign Branding Instruction Task 03 I build the knowledge gained in Tasks 1 and 2 in order to create a campaign presentation deck. Students are creating the visual identity and design apps for the suggested campaign using knowledge obtained from prior work; the design approach begins with establishing major main visuals and then adopting them to design applications. Logo Like always, we started with design our brand logo 1st. As a street art campaign I need to show people what my campaign is through my logo. So, I design started with some elements like calligraphy styles and combined with spray paints design. Figure1.0 The first draft of JBSAS Logo [Week 6] I have create a logo that screams street art and free expression. I got three cool ideas. One's all about a standout symbol with a more toned-down font. Another's playing with merging ...
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Major Project

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23.04.2024 ~ 23.07.2024  ( Week 01 ~ Week 14) Lum Qian Tong 0344309 Bachelor of Design in Creative Media Major Project Instruction Week 01 (23/04/2024) During our first lesson, we were provided with an in-depth guide to the topic, which involves either an independent or collaborative assignment. The totality of our projects may include the following options: Our dissertation projects focus on design research. Client Work Any selected subject matter that we will discuss: a. Goal b. People who will benefit c. Strategies for fixing problems Creating a project proposal is our assignment during Weeks 1–5. In the first week's module briefing, Mr. Asrizal me...
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Typography Task 1/Exercise

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25.08.2021~ 22.09.2021  ( Week 01 ~ Week 05) Lum Qian Tong 0344309 Bachelor of Design in Creative Media Typography Task 1/ Exercise Lecture Week 1 / Introduction & Briefing We were introduced to two of our lecturers which is Mr Vinod and Dr Charles. During the first live class, Mr. Vinod explained our module outline and expectations .We were informed that the Facebook group will be our main platform, where all course materials and important announcements can be found. Then, he also gave some examples of past student works for our reference. After a small break, he guided us on how to create our e-portfolio and reviewed some of the created portfolio links. He handed us our first task for us to start on which is Type Expressions before the session  ended. Recorded Lecture Font is defined as an individual font or weight within a family of type...
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