DPI Week 5

20.09.2021~ 26.09.2021  ( Week 05 ~ Week 06)

Lum Qian Tong 0344309 Bachelor of Design in Creative Media

GROUP C

Digital Photography & Imaging

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Lecture

Introduction & Briefing

This week we were briefed about our Project 2, poster design development. Posters are a common way to communicate information to a particular audience. They might be crowded or uncomplicated. If there are too many colors, fonts, images, or animated figures, viewers may become confused.

Answer these questions before you start brainstorming ideas :

~ Is it a poster for brand awareness?

~ Is it an advertising poster?

~ Is it an Public Service Announcement poster?

Public Service Announcement (PSA) is a message in the public interest disseminated without charge, with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue.

Public Service Announcement (PSA)

Figure 1 PSA Poster (21.09.21)

These public service announcements are for a campaign about depression.

Creative poster is made up of FOUR key features:

• Title ~  is a descriptive indicator of the contents of the poster, and it should not exceed two lines of text.
• Text ~ should clearly describe the message clearly but not overloaded.
• Graphic (photo)  ~ must appear in context with the main text. Use high resolution (300 dpi or higher).
• White space ~ creates "breathing room" within poster, which helps viewers avoid feeling overwhelmed by the information being presented.

How do you if your design made an impact? Ask these questions:

• What is he purpose of your poster design?
• Am I clearly depicting the idea of my poster design?
• Does my poster convey its message meaningfully and beautifully? 

Practical

Project 2A / Exercise 1

Part 1 (Shazam)

Figure 2 Shazam and Hearst Mansion (20.09.21)

•  We had to use Adobe Photoshop to place Shazam in Hearst Mansion and adjust the color settings and apply shadows to the subject.
• Repeat the same process but instead of using Shazam, we had to take a picture of ourselves and edit it in Photoshop.

Final Outcome ~ Part 1 (Shazam)

~ Shazam is a tall hero so I think his proportion ​will be higher than those lights.

Figure 2 .2 Final Outcome Shazam in Hearst Mansion in JPEG (20.09.21)

Part 2 (My Reflection)

Figure 2 .3 The Original Photo of Me (24.09.21)

Figure 2 .4 After editing (24.09.21)

~ I had edit my blue hoodie into burgundy color to make a little contrast and my skin color to merge into the Hearst Mansion . Because my personal height is relatively small, my height does not exceed the lamp post.

Figure 2 .5 Doing The Steps that we learned (24.09.21)

Final Outcome - Part 2 (My Reflection)

Figure 2 .6 Final Outcome I fall in Hearst Mansion's pool in JPEG (24.09.21)

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Reflection

This exercise calmed my thoughts of traveling during the epidemic, and edited myself into Heart Mansion and usually stupid me felt like I had been to the Heart Mansion's pool where felt like I already fell into it before.